B-Life short for Black Lifestyle is a trend that is rapidly growing in Japan. In Japanese culture “Pale” resembles beauty, hence is why a Geisha paints her face white. Japanese women and young girls hate the sun because it tans their pale skin. There have been a rash of young girls that hate the pale color and wish to be darker; they want to embody black people in hip hop. Some even dedicate their shopping boutiques to black urban culture, and in order to work in the boutique you have to look the part. These girls idolize black women features and love the company of black men. I watched a video of some of these girls living the B-style life and they watch countless music videos to recapture hip hop dance, music, hood life, and clubbing. One Japanese B-Style lifer Hina says that she used to be a pale as a kid, but something hit her when she first browsed through magazines where American black rappers graced the covers. She immediately fell in love with black culture, the way the rappers dressed, the way the women dressed, and so she started tanning along with some like-minded girls to look like American black hip hoppers.
One of the girls even stated that she envy the darker black women skin. She stated that she don’t understand why black girls bleach their skin to become lighter, when everyone else in the world is trying to make themselves darker. They have a club in Tokyo that caters to the black hip hop culture, where everyone are cladded in urban wear, weaves, fake eyelashes, extremely long nails, braids, baggy clothes, and of course hip hop music. The older people don’t like it and feel that they are disrespecting the paleness of their natural beauty, then you have some that say “let them live, they are young so let them do what they want”. These “Black Lifestyle” youngsters embrace and celebrate black urban culture.